周志强 永达传媒董事长 

第一是用心和认真。这里面的沉淀很重要，张老师所有的东西都是昨天晚上完成的。他用心琢磨了永达十年，刚才对很多问题的看法，包括给我们指出了一些价值主张，应该说与我们很多同志昨天在新永达起航再出发时所提的很多东西相吻合，包括提出了分享、共赢、共创。 

第二是故事营销。张老师整个讲课过程中，大家以为他最精彩的部分是在最后面，其实最精彩的是在最前面，他运用故事营销的方式，讲故事之后把人聚焦。

第三是传播阵地。我们如何找一个传播阵地，传播的渠道。

第四是服务，坚持服务。为什么今天张老师说了这个，他有深刻的感受，前期他帮了我们很多，在很多客户的投诉中，他跟客户的交流中，也得出永达的东西是好的，永达的服务如何。

第五点是价值营销，价值创造。永达这几年的增长，是靠资源的扩张进行的粗放型地增长，永达一定要从今天的资源售卖、资源的货币化，把它真正地转到内涵式的增长上，主要是价值引领。

最后，在进行大客户战略的同时，中小型客户也是我们的未来。所以今年面对客户叫服务中心，不是运营中心。把这些客户管理服务好，更重要的是下面的中小型客户的培育，因为大客户也是从中小型客户首次合作开始的，完成从量到质的变化。

张老师这个广告语叫“听课2小时 发展快3年”，今天我听了这个课，给我可以用5年。

邹阿鹏  永达传媒副总裁

我觉得张老师不愧是永达的老朋友、真朋友。这里面有两个意思，一个是老朋友，刚刚张老师授课非常贴近永达目前的一些情况，我觉得之所以能讲得这么透彻，大家的掌声也此起彼伏，是因为张老师每一点每一条都讲得很在理，也对我们实际工作具有很强的指导意义。刚刚周董用“用心”两个字来诠释张老师今天的课程，我觉得是因为张老师这么多年来一直关心永达、辅助永达，通过每一年的积累和对我们的了解才能呈现这么好的一个讲课内容，我觉得这是第一点。

第二点，我提到的关于真朋友，大家知道刚刚在授课中讲得可都是干货，我想大家也参加很多的论坛以及课程，但是很少能听到这种真真实实、马上就可以用的内容，我觉得这是难能可贵的，也是一个真朋友才愿意真分享的，而不仅仅是讲几个大道理，浮在空中，这是我对张老师讲课的两点理解。

那么接下来怎么做呢？我觉得张老师提的每一点我们只要做好20%，对我们接下来的工作都是非常有成效的，张老师为我们开启了这个门，接下来的路我们要走好、走踏实、走稳和系统化，最后代表营销团队感谢张老师上午的授课和干货的分享。

刘佳 永达传媒高铁部总经理

这六七年的时间，张老师不断了解永达的客户，了解企业家，也比我们在座所有的人都了解永达。刚刚的分享，让我们知道不管是找到企业家的痛点还是机会点，其实也是找到了我们永达现在的痛点，以及我们未来发展的一个机会点。

同时，张老师点出了我们很多营销过程当中的困惑，也给了我们很多闪光点的解决方案。所以在接下来的实战应用当中，我希望作为管理层、作为精英销售可以把很多的东西再放大，然后找出他后面应该对应有的画面感的东西。

吕小青  永达传媒闽赣大区总经理

今天听了张老师一上午的演讲，感触非常深。昨天晚上我四点钟睡得觉，七点就起来了，本想着中间可以偷懒睡一觉，但是张老师一上来就讲了小故事，把我们所有人的魂都给勾住了，张老师这个开篇用故事营销的方式着实给我们上了一堂非常生动的课，这个也是我们在未来到客户那里进行传播的时候可以运用的一个点。所以在这里先感谢张老师给我们讲了生动的一课。

第二个感受是学习，张老师今天谈的最重要的一个点就是“痛”，我们如何把客户的痛点、永达的痛点转化成我们自己的优势，把劣势变成优势，然后成就我们自己。新的永达新的开始，闽赣大区一起努力。

鄂庆 永达传媒华中大区总经理

真的非常荣幸能这样听张老师的课，我真的听得非常入神，让我十分佩服张老师。我觉得他真的是有情、有义、有才，每句话都是一语中的，说到点子上，所以我们大家才听得这么认真，有拍照片的，有记笔记的，会后我们一定会好好的进行分享和感悟。

我觉得张老师的这些不是理论性的观点非常实用，他真的像一个军火供应商，给我们提供了高精尖的思想武器，针对客户的那些问题，他都分析得非常到位，然后教我们怎么去跟客户进行思想的较量，或是说服他们的老板，所以觉得这些思想武器、高精尖的武器我们今后要好好地运用。

今天也非常感谢公司，感谢老板，感谢张老师给我们这样一个学习的机会。我希望我们大家能在今后的工作过程中把张老师这十句话或者说这200多页PPT好好消化，我们做精英的销售肯定是没问题的。我相信永达将来会发展地越来越好，我也希望我们和永达坚定信念，一起成长，一起发展。

王丽慧 永达传媒西安公司总经理

跟张老师近距离的接触，今天应该算是第三次了。第一次在客户答谢会的空歇期间，我有一个客户在听了所有专家沟通之后，非要让我把张老师拉到他的屋里，他说所有专家讲完之后，张老师给他的印象是最深刻的，而且每次他的手机都会拍到内存不够，所以要求要和张老师进一步的沟通。

我这个人不擅于表达，我觉得张老师讲得就是我以及其他同事心中所想的、所疑的、所虑的，他帮我们把这些都总结了出来，而且也给我们讲了一系列的方法，所以我们接下来要做的就是把张老师讲得这些东西熟练地去运用，接下来的工作当中就看我们自己怎么做，我相信大家都会做得很好。

改变是一场未知的冒险

而我们把冒险变成保险

2017年4月15日

由张默闻中美联合商学院集团创始人

张默闻老师潜心打造的

《张默闻品牌公开课》震撼开讲

在这里，我们拒绝忽悠，以最实战的案例，

最系统的课程，助力企业发展

让你真正实现：

听课2小时 发展快3年

想要深度了解《张默闻品牌公开课》、《张默闻嫡传品牌策略班》、

《张默闻霸道总裁班》、《张默闻商学院走进企业》等信息，

请搜索班主任个人微信号：zmwmba。

Yongda executives highly praised Zhang Mowen’s wonderful lecture 

High-precision ideological weapons directly hit Yongda pain point

Zhou Zhiqiang    Yongda Media Chairman

First is careful and serious. The precipitation is very important in the enterprise, all the things that were completed last night. He has been studied Yongda for ten years, the views of a lot of questions, including some of the values ​​that we pointed out, I can say a lot of his points are similar to the new Yongda, which including the proposed share, win, and create.

Second is the marketing story. We thought the most exciting part is in the last, in fact, the most exciting part is in the front, he used the way telling the story of marketing, focus people throughout the lecture process.

The third is to spread the position. How do we find the spread position and a way of spread?

The fourth is the service, adhere to the service. Why Teacher Zhang said this today, he has a profound feeling, he helped us a lot at the beginning, in a lot of customer complaints, he communicated with customers, also reached a high quality of Yongda’s goods and Yongda’s service.

The fifth point is the value marketing and value creation. Yongda growth in the past few years, is dependent on the expansion of resources to carry out extensive growth, Yongda must use the main value lead to today's resources to sell and the monetization of resources.

Teacher Zhang’s advertising language is "lectures 2 hours, develop 3 years faster", but in my personal sense, is 2 hours of lectures, the development of 5 years faster.

Zhou Apeng Yongda Media Vice President

I think Teacher Zhang is indeed an old friend of Yongda, a true friend. There are two meanings, one is an old friend, just because Teacher Zhang is very close to the current situation of Yongda, I think it can be so thoroughly, everyone's applause is one after another, because every point of Teacher Zhang said is on the point, of every point of Teacher Zhang’s speak is very well, also has a strong guiding significance for our practical work. Chairman Zhou used "intentions" to interpret the words of Teacher Zhang today's lecture, I think it is because Teacher Zhang has been concerned about Yongda, auxiliary about Yongda for so many years, through the accumulation of understanding us each year to show a good lecture content, I think this is the first point.

The second point, I mentioned about the real friends, we all know that what we just talked about is actual knowledge, I think we also participate in many forums and courses, but we rarely hear the true content which can immediately be used. I think this is commendable, and also only a true friend is willing to share, and not only just talk about a few big reasons, floating in the air. Those are the two points I got about Teacher Zhang’s lecture.

Liu Jia    Yongda General Manager of Media High-Speed ​​Rail

During this six to seven years’ time, Teacher Zhang continues to understand Yongda customers, understand the entrepreneurs, aware of more of Yongda than everyone of us here. What we just shared, let us know whether it is to find the entrepreneur's pain or opportunity point, in fact, we find the Yongda’s current pain points, and a chance point of our future development.

At the same time, Teacher Zhang points out a lot of our marketing process of confusion, but also gave us a lot of flash point of the solutions. So, in the next actual combat application, I hope that as a management, as the elite sales can put a lot of things together, then enlarge and find out the big picture of what he should pay attention.

Lv Xiaoqing Yongda Media Fujian and Jiangxi Region General Manager

I listened to Teacher Zhang’s speech all morning, I am feeling very deep. I went to bed four o’clock last night, and I wake up seven o’clock this morning, I thought I can take a nap in the middle of the day. But I was attracted by Teacher Zhang’s story, Teacher Zhang used story marketing in the beginning of the speech, which we can also use with our future customers. So here I want to thanks Teacher Zhang for giving us a vivid lesson.

The second feeling is learning, the most important point is that Teacher Zhang’s customer's pain point, how to change the customer’s pain point, Yongda’s pain point into our own advantage, the disadvantage into an advantage, and then achieve our own goal. The new Yongda new start, Fujian and Jiangxi region together.

Eqing  General Manager of Yongda Media Central China

Very honored to listen to Teacher Zhang’s class, I really get into the class and I am very much admiring Teacher Zhang. I think he is affectionate, righteous and talented, every word he said is in the phrase, so we all are listening so serious, some people are taking pictures, some are taking notes, after the meeting we will share our thoughts and feelings.

I think the points Teacher Zhang mentioned are not the very theoretical point of view, which are very useful. He is just as an arms supplier, to provide us with a sophisticated ideological weapons, for those customers who have problems, he will very accurate analysis them, and they taught us how to deal with the customers’ thoughts, or to persuade their bosses. So, these ideological weapons, sophisticated weapons we will use very well in the future.

I also very grateful to the company, thanks to the boss, and thanks Teacher Zhang to give us such a learning opportunity. I hope we all can remember the ten sentences that Teacher Zhang mentioned in the class or have a good digest of the 200 pages PPT, we do the elite sales is certainly no problem. I believe that Yongda will develop better and better, I also hope that we and Yongda firm belief, grow together, develop together.

Wang Lihui   General Manager of Yongda Media Xi'an Company 

Today is the third time to contact close with Teacher Zhang. The first time is during the break of customer feedback meeting, I have a customer who pulled Teacher Zhang to his room after all the expert's communications. He said Teacher Zhang gave him the deepest impression, and every time his cell phone will be photographed memory is not enough, so he asked Teacher Zhang to have a further communication.

I am not good at the expression myself, I think what Teacher Zhang talked are all other colleagues’ thoughts, doubts, worries. He helped us to sum up these, also told us a series of methods, so what we need to do next is put the knowledge together and use it to daily work, I believe we will do very well.

Change is an unknown adventure

And we turn the risk into insurance

April 15, 2017

The founder of ZMW China-US United Business Institutes Teacher Zhang Mowen

Zhang Mowen is painstaking build first course of the business school

Class start at the most beautiful village in Anji China

Here, we refuse to flicker

The most practical cases, the most systematic course, help enterprise development

To let you achieve

Lecture 2 hours, develop 3 years faster

We believe that in 2017, under the education by Win-Win Alliance International Business School and the ZMW China-US United Business Institutes, there will be a large number of world-class business leaders with global vision and global resource integration, social responsibility and brand innovation.

Want to understand the depth of "Zhang Mowen brand open class", "Zhang Mowen himself taught the brand strategy class"

"Zhang Mowen super president class", "Zhang Mowen business school into the enterprise" and other information, 

Please search for head teacher personal Wechat: zmwmba.