2017年3月29日，第15届中国大学生广告艺术节学院奖高校巡讲在中央财经大学隆重举行。张默闻策划集团董事长、张默闻中美联合商学院集团创始人张默闻这厮应邀担任本次巡讲的特约导师，中央财经大学学子们被张默闻这厮的人格魅力和营销创意所折服。  

中国大学生广告艺术节是目前国内唯一由国家工商总局批准、中国广告协会主办、广告人文化集团承办的国家级大学生广告大型活动，其核心项目为“学院奖”。该奖项已历经14届，成为高校学子展示自身风采，行业单位遴选人才，企业获取杰出创意的重要途径。学院奖设置多个企业命题策略单，更有万元奖金激励广大高校学子踊跃参与。第15届中国大学生广告艺术节学院奖（春季赛）由创意星球网全程执行，活动分为启动仪式、开题、全国高校巡讲、评审和颁奖典礼5个部分。本届学院奖春季赛全国高校巡讲在全国范围内遴选30座重点城市，并在每个城市中选择知名院校作为巡讲的承办单位，负责承接和组织本地区的巡讲活动。 

中央财经大学是教育部直属的国家“211工程”重点建设高校和国家“优势学科创新平台”项目首批试点高校，被誉为“中国财经管理专家的摇篮”。作为海内外具有广泛影响力的知名高校，因此成为本次学院奖巡讲会北京站的承办单位。 

现场，张默闻这厮以20年的创意经历作为实战经验，和同学们分享了关于营销策划和广告创意的最新思考；以恒大冰泉、娃哈哈营养快线、天能电池、樱雪厨电、施可丰真化肥、极白安吉白茶等六大案例，深入剖析成功案例背后的核心策划要领，深入浅出地阐述了营销与广告两个层面的关系。中央财经大学的学子们不时被张默闻这厮幽默诙谐的语言所折服，整个授课过程掌声和笑声不断。听了张默闻这厮的精彩演讲，同学们纷纷表达了对老师的敬仰之情。 

张默闻这厮用自己的赫赫战绩，为中财学子们奉上了一场关于品牌、销量、策略、营销、广告、创意精彩绝伦的实战盛宴。用自己声情并茂的励志故事和对广告营销的热情点燃了北京学子们的广告之梦。

此前，张默闻这厮已为北京大学、中国人民大学、浙江大学、上海师范大学、西北大学、内蒙古师范大学、暨南大学、南昌大学、广西大学、山东建筑大学、浙江工业大学、安徽大学等多所国内知名大学学子授课，此次应邀在中央财经大学巡讲彰显了最高学府对张默闻这厮在实战营销领域的高度认可。对此，张默闻这厮表示，去大学讲课是他一直以来的梦想，也只有通过这样，才能让更多的学子了解真正策划、营销与广告的奥秘，推动中国策划界、广告界共同进步，而这又与开办张默闻中美联合商学院集团的初衷不谋而合。据悉，张默闻中美联合商学院集团的明星课程《张默闻品牌公开课》将于4月15日在杭州震撼开讲，目前正火热报名中。

改变是一场未知的冒险 

而我们把冒险变成保险 

2017年5月13日 

由张默闻中美联合商学院集团创始人 

张默闻老师潜心打造的 

《张默闻品牌公开课》将在山东济南震撼开讲

在这里，我们拒绝忽悠，以最实战的案例，

最系统的课程，助力企业发展

让你真正实现：

听课2小时 发展快3年

想要深度了解《张默闻品牌公开课》、《张默闻嫡传品牌策略班》、

《张默闻霸道总裁班》、《张默闻商学院走进企业》等信息，

请搜索班主任个人微信号：zmwmba。

ZMW China-US United Business Institutes entering Central University of Finance and Economics

Combat planning master to encourage students to share the goods

On March 29, 2017, the fifteenth session of the China College Advertising Festival Academy Award college speaking tour was held in Central University of Finance and Economics. ZMW Planning company Chairman,  ZMW China-US United Business Institutes founder Mowen Zhang was invited to this tour as the special advisor, the Central University of Finance and Economics students were attracted by Mowen Zhang’s personality and creative marketing plan.

China College Advertising Art Festival is currently only approved by the State Administration for Industry and Commerce Chinese Advertising Association; AD Men group hosted a national college advertising large-scale activities, the core project for the “Academy Awards." The award has gone through 14 sessions, become college students to show their style, the industry unit selection of talent, an important way for enterprises to obtain excellent ideas. College award set up some business proposition strategy alone, more than ten thousand yuan bonus to encourage college students to participate. The fifteenth Chinese college Advertising Festival Academy Award (spring) by the original implementation of the whole planet, the activities are divided into the ceremony, opening, National College speaking tour, reviews and awards ceremony five parts.

Central University of Finance and Economics is directly under the Ministry of Education of the National "211 Project" key construction universities and national "innovation platform of the subject" the first pilot colleges and universities, known as the cradle of China's financial management experts." As has great influence at home and abroad well-known universities, so the Academy Awards will become tour organizer of the Beijing Railway Station.

The scene, Mowen Zhang has 20 years creative experience as the combat experience, he shared the latest thinking on marketing and advertising creativity with the students; to Hengda ice fountain, Wahaha nutritional express, Tianneng Battery, Yingxue electric kitchen, Shikefeng fertilizer, Anji Jibai white tea six other cases, described the relationship between the two aspects of marketing and advertising. The students from Central University of Finance and Economics from time to time impressed by the humor of Teacher Zhang, the whole teaching process filled with applause and laugh. Listened to the excellent speech of Teacher Zhang, students have expressed admiration for the teacher.

Mowen Zhang used his illustrious record, offered a lecture about the brand, sales, strategy, marketing, advertising, creative to the Central University of Finance and Economics. This lecture was an excellent feast. With his own emotional and inspirational stories on advertising and marketing enthusiasm to lit the Beijing students’ dream of advertising.

Change is an unknown adventure

And we turn the risk into insurance

May 13, 2017

The founder of ZMW China-US United Business Institutes

Zhang Mowen is painstaking build the business school

ZMW Brand Public Class will be hold in Jinan Shandong

Here, we refuse to flicker

The most practical cases, the most systematic course, help enterprise development

To let you achieve

Lecture 2 hours, develop 3 years faster

If you want to know more about “ZMW brand public class”, “ ZMW personal brand strategy planning class”, “ZMW executive president class”, “ZMW business school enter enterprises” and so on,

Please search headmaster personal WeChat: zmwmba