2017年5月13日，张默闻中美联合商学院集团《张默闻品牌公开课》在素有“泉城”之称的山东济南盛大开课！此次课程由张默闻中美联合商学院集团、齐鲁频道、广告人文化集团、九合组织联合主办，共同为齐鲁大地的企业家们献上了一道干货满满的品牌营销大餐。作为主讲导师，张默闻中美联合商学院集团创始人、院长张默闻特地为学员们量身打造了这堂品牌超级课程，采用超越传统商学院的授课模式，通过实操性的课程内容，授予学员们发现、分析及解决企业难题的能力。“听课2小时 发展快3年”的核心能力再次得到学员的广泛认可，好评如潮。 

自张默闻中美联合商学院集团与美国密苏里大学签订战略合作以来，已经引起了国内商学教育界的强烈反响，此次《张默闻品牌公开课》山东站也成功吸引了企业家的广泛关注，200余名学员上了一堂实实在在的品牌课。来自恒大集团、蒙牛、完达山、津酒、白象、青岛啤酒、鸿茅药酒、千叶珠宝、晾霸智能晾衣机、三九药业、光明乳业、福牌阿胶、新日电动车等总裁、副总裁、品牌总经理等百家企业高管齐聚齐鲁，只为在周末听张默闻导师的一堂课。

九合组织成员单位也受邀参加此次会议，会长单位山东广播电视台齐鲁频道总监黄宝书，山东广播电视台齐鲁频道副总监兼广告部主任王勇，其他成员单位诸如河北经济频道负责人罗大成，浙江教育科技频道总监任敢民，江苏城市频道总监殷敏利，湖南经视广告部主任何海滨，江西地面广告中心副主任黄新伟，安徽地面策略中心主任刘团结，河南都市频道广告部主任丁莉萍，云南都市频道副总监兼广告部主任刘欣源，黑龙江都市频道广告部主任张永鹏，天津地面频道策划总监何玥，湖北综合频道企划主管张弄潮等各位台领导及主任们，以及特邀嘉宾四川影视频道副总监叶蓓，《广告人》杂志社主管单位领导、电视行业大咖金国强，企业品牌专家赵远花、崔虹等老朋友等嘉宾悉数到场，共同探讨品牌营销的破局之道。

商学院走进山东 张默闻品牌公开课震撼齐鲁大地

人杰地灵齐鲁地，秀美山东育群雄。山东是儒家文化的发源地，孕育了一代又一代的先贤和才子，他们推动了中华文明的历史进程。而今，张默闻中美联合商学院集团携手齐鲁频道走进山东济南，在神圣的文化之地宣讲超实战的品牌文化，推动齐鲁大地各企业的快速发展。

开课现场，座无虚席。大会伊始，山东广播电视台齐鲁频道副总监兼广告部主任王勇作为东道主作了热情洋溢的欢迎辞。他表示，齐鲁频道坐拥一亿庞大受众群体，因其崭新的节目形态，独创的广告经营模式，连续12年雄踞省网市网收视冠军宝座，成为中国地面频道的“TV地标”，而今和张默闻中美联合商学院集团的合作也是频道、平台突破自身瓶颈、实现赶超发展的必然选择。王勇在致辞中说到，他曾两次参与张默闻中美联合商学院集团的相关课程，此次力邀张默闻老师来山东讲课正是他之前参与课程后最正确的感受与决定，他希望通过举办公开课的形式对九合组织、齐鲁频道做一件有意义的事，给大家带来启发。他也坚信张默闻老师的实战性战略必定能为中国媒体界的发展注入新思想，也能为成长期的中国企业指明品牌发展之路。

对此，张默闻表示，在国家官方正式设立“中国品牌日”的大背景下，品牌永远是所有媒体单位、企业家绕不开的话题，品牌打造作为张默闻中美联合商学院集团优势课程项目，张默闻中美联合商学院集团正矢志不渝地履行着“成就中国超级品牌”的使命，相信在一系列的品牌实战课程指引下，定能让企业实现品牌和销量的双丰收，真正打造一批值得骄傲的国家品牌、民族品牌。

张默闻畅谈品牌 经典大案现场剖析学员直呼过瘾

在一连串大气磅礴的张默闻中美联合商学院集团相关宣传视频后，导师张默闻在学员的欢呼声中登台开讲。据悉，张默闻为山东站的学员量身定做了此次课程，紧抓中国品牌发展脉搏，形成了《区域品牌成为第一品牌的私藏武器》、《掌握百年品牌的传世方法》两大课程。

在第一课《区域品牌成为第一品牌的私藏武器》中，张默闻以“中国品牌日”为切入点，分析了当前中国品牌大环境及发展趋势，并倾囊相授“私藏武器”，毫无保留的教授学员成为第一品牌的奥秘；第二课的《掌握百年品牌的传世方法》，张默闻更是以百岁老人的角度切入百年企业，深入剖析了日本品牌延续百年的原因，并分享了多年来不断完善和高度总结的17大传世符号及“四个化”，鲜活地为学员们指明了百年品牌发展计划。张默闻将他二十年的经验和数十个精彩的案例无私分享给学员，让现场学员大呼过瘾。学员们不仅快速掌握了成就第一品牌的方法，也为自身的企业成为百年品牌打下了坚实的基础。

策略资源双共享 四方达成战略合作推动品牌崛起

作为国内地面频道的佼佼者，“投山东，找齐鲁”早已成为企业打开山东市场的共识。更难能可贵的是，在有“小央视”之称的齐鲁频道的倡议下，12家中国最具特色的地面频道强强联合形成了业界闻名的九合组织。

据记者了解，九合组织拥有超过7亿的受众群体，它有效地实现了中国地面频道的资源共享和优势互补，从深度、广度、力度助力企业品牌和销量的双丰收。因此，在行业协会及《广告人》杂志社的关注下，齐鲁频道、广告人文化集团、九合组织和张默闻中美联合商学院集团正式达成了四方战略合作。

《广告人》杂志社主管单位领导、电视行业大咖金国强，九合组织成员单位代表，广告人文化集团副总裁陈晓庆，山东广播电视台齐鲁频道副总监王勇和张默闻中美联合商学院集团创始人、院长张默闻共同上台，在签约旗帜上庄重地签下了自己名字，这标志着四方正式达成了题为“共享策略 共享资源”的战略合作。

张默闻在合作仪式上表示，以齐鲁频道为代表的九合组织和广告人文化集团拥有无与伦比的线上和线下资源，而张默闻中美联合商学院集团作为此次合作方的“外脑智慧”，可以提供更加精准、更加有效的策略支持，真正实现媒体资源、企业资源、策略资源的高度整合、共享和利用，共同推动中国品牌的崛起。

新老学员齐分享 落地实战课程让学员下课就会干

据悉，《张默闻品牌公开课》每一次课程内容都由张默闻根据每期学员的特点亲自撰写，针对企业发展问题，借鉴中美优秀思维，设计出创新性的培训内容，帮助学员们在品牌领域中开启全新视角，这也正是张默闻中美联合商学院集团每一期课程好评如潮的真正原因。此次山东站的开课自然也不例外，同样得到了大咖学员的高度好评。

一位行业大咖人物谈起此次会议时感慨到，他从来没有见过这样一个课堂，学员们因为当众为感谢老师对企业的贡献而深深鞠躬，更当场见证了学员们能在课程分享中就可以使用张默闻导师教授的方法解决自己企业的问题。他表示，此次课程可谓非常实战，句句都是导师的肺腑之言，这对于成长性企业更具有价值。毫不夸张的说，张默闻导师点出的企业品牌发展的瓶颈问题及解决方法引起了强烈共鸣。

在学员分享环节，福牌阿胶副总裁王彬在现场则直接创意广告语，将“下课就会干”体现得淋漓尽致，深深一鞠躬更是表达了他对张默闻老师的感激之情，直言“听课2小时，发展快3年”果真名不虚传！江苏新日电动车股份有限公司公关总监桂小军则作为资深老学员进行了分享，他激动地说道：“这是我第二次听默闻老师上课了，每一次的感受都不一样。上一次在杭州开课，张老师关于营销的、品牌的观点就让我印象深刻。这一次，张老师的观点又让我记满了好几张纸。所以，张老师讲课的特点就是每次干货都特别多，现在我唯一想做的事情就是想把张老师请到集团总部，为我们集团总部把把脉。”

每场课堂学员爆满，每名学员频频点赞，有的学员直接在课程现场将所学到的内容学以致用。他们都用行动证明了张默闻中美联合商学院集团“听课2小时，发展快3年”的实战效果，也证明了张默闻中美联合商学院集团在短时间内创造了国内商学教育的奇迹，它正逐渐成为中国实战派商学教育的领跑者。据悉，张默闻中美联合商学院集团高端课程《张默闻嫡传品牌公开课》第一期将于5月20-21日在杭州张默闻策划集团隆重开课，全面掌握品牌之道、老板之道、创意之道、包装之道、文化之道、营销之道、传媒之道、组织之道。目前各大企业董事长、总裁已经纷纷报名，仅剩最后5席。

2017年5月20-21日 

由张默闻中美联合商学院集团创始人 

张默闻老师潜心打造的 

《张默闻嫡传品牌策略班》将在浙江杭州震撼开讲

带着问题而来

抱着答案回去

让你真正实现

听课2小时 发展快3年

报名请搜班主任个人微信号：zmwmba

ZMW brand open class Shandong grand opening

Super combat overall useful course got lots good reviews again

In May 13, 2017, the ZMW China-US United Business Institutes held the ZMW brand open class in Ji'nan Shandong, in which is known as "Spring City". The course is jointly organized by the ZMW China-US United Business Institutes, Qilu channel, AD Men advertising and cultural groups, Jiuhe organizations, providing the Qilu entrepreneurs a full brand marketing feast together. As the tutor, the founder and the president of the ZMW China-US United Business Institutes Zhang Mowen specifically customized this super brand course. This course has beyond the traditional business teaching mode, go through the actual course content and practical, award the student with the ability of discover, analyze and solve the problem of the enterprise. “Lecture 2 hours, develop 3 years faster” the core ability was widely recognized by students, and got a lot good reviews. 

Since the ZMW China-US United Business Institutes signed a strategic cooperation with the University of Missouri, has aroused strong repercussions in domestic business education circles, the "Zhang Mowen" brand open class Shandong station also successfully attracted wide attention of entrepreneurs, more than 200 students attended the real brand course. Executives gathered from Hengda Group, Mengniu, Wandashan, Jinjiu, Baixiang , Tsingtao Brewery, Hongmao Medicine Wine, Qianye Jewelry, L-Best smart clothes machine, 39 pharmaceutical, Bright Dairy, Fupai gelatin, the new electric car etc. The president and vice president, general manager of brand 100 enterprises, gathering in Qilu, just for attending ZMW’s class on the weekend.  

Jiuhe members are invited to attend the meeting, chairman of Shandong Qilu radio and television channel director Huang Bao, Shandong Qilu radio and television channel director and advertising director Wang Yong and other members of the unit such as the Hebei economic channel director Luo Dacheng, director of Zhejiang education science and technology channel to the people, Jiangsu city channel director Yin Minli. Hunan television advertising director He Haibin, Jiangxi ground advertising center deputy director Huang Xinwei, director of the Anhui ground strategy center Liu unity, Henan city channel advertising director Ding Liping, deputy director of Yunnan city channel and advertising director Liu Xinyuan, director of the advertising department of Heilongjiang city channel Zhang Yongpeng, Tianjin ground channel planning director ho Yue, Hubei comprehensive channel planning director Zhang in other members of Taiwan leader and director, and special guest Sichuan video Deputy director Ye Bei. AD Men magazine advertising agency in charge of leadership of the unit, the TV industry Jin Guoqiang, Zhao Yuanhua, Cui Hong and other experts brand old friends and other guests were present, to discuss the way of breaking the brand marketing.

Business school enter Shandong

ZMW brand open class shocks the Qilu earth

Beautiful people, Qilu, beautiful Shandong, the warlords.

Shandong is the birthplace of Confucian culture. It has nurtured generations of sages and gifted scholars, who have promoted the historical process of Chinese civilization. Now, the United States and China United Business School Group joined Qilu channel into Shandong, Ji'nan, in the sacred cultural land preaching super practical brand culture, and promote the rapid development of Qilu enterprises.

Start the class, all seats are occupied. At the beginning of the conference, Wang Yong as host, deputy director of the Qilu channel and director of the advertising department of the Shandong radio and Television Corporation, made a warm welcome. He said, with one hundred million huge Qilu channel audience, because of its new program form, the advertisement operation mode of the original network ratings champion commandeered the province for 12 consecutive years to become Chinese throne, ground channel "TV landmark", the cooperation with ZMW China-US United Business Institutes is also a breakthrough platform the bottleneck and catch up with the development of themselves. Wang Yong said in his speech, he had two times to participate in courses related to ZMW China-US United Business Institutes. This time invite Teacher Zhang to Shandong is the most correct decision and feel after he participated in the course. He hoped that to host the open class in the form of Jiuhe organizations, Qilu channel to make a difference things, give us inspiration. In this regard, Zhang Mowen said that in the background of national official establishment of "Chinese brand", the brand is always all media unit, the entrepreneur is not open around the topic, the brand as a Mowen Sino US joint business school group advantage programs, ZMW China-US United Business Institutes is vowed to fulfill the Chinese super achievement the brand "mission, believe in a series of practical courses under the guidance of the brand, will allow enterprises to achieve double harvest and brand sales, create a number of real proud national brand, national brand.  

In this regard, Zhang Mowen said that in the background of national official establishment of "Chinese brand", the brand is always all media unit, the entrepreneur is not open around the topic, the brand as the ZMW China-US United Business Institutes advantage programs,  ZMW China-US United Business Institutes is vowed to fulfill the Chinese super achievement the brand "mission, believe in a series of practical courses under the guidance of the brand, will allow enterprises to achieve double harvest and brand sales, create a number of real proud national brand, national brand. 

Zhang Mowen talk about brand 

Classic brand major scene analysis student feel real excited  

In a series of ZMW China-US United Business Institutes related promotional video, mentor Zhang Mowen started the lecture after the cheers of the students. It is reported that Zhang Mowen customized the courses of the Shandong station, to focus on the brand development pulse, forming a “regional brand has become the first brand in the possession of weapons", "grasp the hundred years’ brand handed down method" two courses.  

In Chapter 1, "regional brand has become the first brand in the possession of weapons", Zhang Mowen "China brand" as the breakthrough point, analyzes the current Chinese brand environment and development trend, and teach all the "possession of weapons", telling students all the secrets about how to turn the first brand; second class master "hundred years handed down the brand", Zhang Mowen is more like a hundred year old wise man in-depth analysis of the Japanese brand extension hundred years, and shared years of continuous improvement and highly summarized the 17 ancient symbols and "four", vividly pointed out the hundred years brand development plans to students. Zhang Mowen shared his twenty years of experience and dozens of wonderful cases with his students, giving them a big shot. Students not only quickly mastered the "first brand" approach, but also for their own enterprises to become a century brand has laid a solid foundation.  

Strategic resources, double sharing, strategic cooperation to promote the rise of brands 

 As a leader in the domestic ground channel, “go to Shandong, look for Qilu” has long become the consensus of enterprises to open the Shandong market. More commendable is, in the "small CCTV" said Qilu channel initiative, 12 of China's most distinctive ground channel combination of powerful, forming the industry's nine well-known organizations. 

According to the reporter, Jiuhe organization with more than 700 million of the audience, it effectively realizes the complementary China ground channel resource sharing and advantage, from the double harvest of depth and breadth, efforts to help enterprises and brand sales. Therefore, in the industry associations and advertiser’s magazine concern, Qilu channel, advertisers, cultural groups, the nine organizations and ZMW China-US United Business Institutes formally reached a quartet of strategic cooperation.

AD Men magazine advertising agency in charge of leadership of the unit, the television industry famous person Jin Guoqiang, Jiuhe organization member representative, AD Men magazine advertising group vice president Chen Xiaoqing, deputy director of Shandong Qilu radio and television channel Wang Yong , and ZMW China-US United Business Institutes founder and president Zhang Mowen came to the stage together to sign the names, which marks the formal Quartet entitled "share the strategic cooperation and share the strategy of resource ". 

Zhang Mowen said in the cooperation ceremony that Qilu channel represented by the Jiuhe organizations and AD Men advertising culture group has incomparable online and offline resources, and ZMW China-US United Business Institutes as the partner of the "brain wisdom", can provide a more accurate and more efficient support strategy, realize the media resources, enterprises resources, resource integration, sharing and utilization, and jointly promote the rise of China brand. 

New and old students share

combat courses students know how to do it right after class  

It is reported that "every time the curriculum content of Zhang Mowen brand" open class by Zhang Mowen according to the characteristics of each student personally written, for enterprise development, learn Chinese excellent design thinking, innovative training content, help students to open a new angle of view in the field of brand, this is the real reason for ZMW China-US United Business Institutes. The commencement of the Shandong station is no exception, but also received a high degree of praise of large coffee students. 

One of the famous industry famous person feel little moved when talk about this meeting, he said he had never seen such a class, the students bow deeply because of the contribution pf the teacher did to the enterprise. And more students witnessed the method during sharing can be used by professor Zhang to solve their own problems of enterprises. He said that the curriculum is very practical, every sentence is the tutor for the more valuable words from the bottom of the heart, the growth of enterprises. It is no exaggeration to say, Zhang Mowen mentor pointed out the bottleneck of enterprise brand development problems and solutions caused a strong resonance. 

During the students share part, Fupai Ajiao vice president Wang Bin at the present directly create the advertising language, show the “can do right after class”to everybody, and bow deeply to Teacher Zhang. And said “two hours lecture, develop three years faster” really well deserved! Gui Xiaojun, director of the Jiangsu Limited by Share Ltd as the new electric car public relations senior students, he said excitedly: "this is the second time I listen to the Zhang Mowen’s class, I have different feelings every time. Last time I started school in Hangzhou, I was impressed by Mr. Zhang's views on marketing and branding. This time, Zhang's point of view filled me with several sheets of paper. So, the characteristic of Teacher Zhang is useful, now the only thing I want to do is to invite Teacher Zhang to our headquarters, to have class in our headquarters.  

Each class is full of students, each student frequently praise, some students directly in the course site will learn the content apply. They are used to demonstrate the fact of ZMW China-US United Business Institutes “lecture 2 hours, develop 3 years faster”, and proved that ZMW China-US United Business Institutes create a domestic business education miracle in a short period of time, it is becoming China combat business education leader. It is reported that ZMW China-US United Business Institutes top course “ZMW personal brand public class” first course will be held May 20-21 in Hangzhou ZMW planning company. a comprehensive grasp of the brand of the road, the boss of the road, the road, the road of creative packaging, culture, marketing, media road, road organization. At present, the chairman and president of major enterprises have signed up, leaving only the last 5 seats. 

20-21 May 2017

By Zhang Mowen, founder of ZMW China-US United Business Institutes 

Teacher Zhang Mowen made great efforts

“ZMW personal brand public class” will be held in Hangzhou shocked to the public

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Lecture 2 hours, develop 3 years faster

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