我来自映盛中国，我们映盛中国是一家从事互联网互动整合营销的公司。其实今天非常荣幸，听了一天的课，好久没有跟大家一块当学生，从头到尾完整地听一堂大咖所讲的干货满满的课；第二，特别感谢《广告人》杂志以及我们今天非常辛苦的张老师，谢谢！

要说感受吧，其实挺多的，因为我们也是做创意出生的，我经常跟我们团队的策划同事讲两句话。 

第一，你们做策略、做创意的时候一定要抱有一种心态——“老子天下第一”，要有这种霸气和这种自信以及这种信仰，才能把我们客户的策略和创意做好。但是同时，自己的事情做完之后，要有另外一句话就是——“老子世界末流”。因为一个好的广告人或者营销人，他首先要自信，但是有些时候一定要有一种卑微的心态去看我们同行业，那些比我们做得更优秀的兄弟，比我们更优秀的竞争品牌以及我们的广告主们。 

这个时候，其实是一个放空自我的一个过程。今天我到这儿来，就是带着放空自我的一种心态来学习的。那么今天，我从中确实可以获得很多以前在我们那个角度它所触及不到的一些观点和方法，我们也希望带着这样一份责任，回去之后，我们把今天所学所吸纳的一些干货转换成实际营销过程中的一些动力。因为张老师也比较推崇实效营销导向的，这和我们的价值观是一致的，希望这些实效营销的导向去为广大的广告主和我们的同行们带来一些新的发现。 

谢谢大家！

映盛中国北京公司总经理  蔡普分

Ying Sheng China Cai Pu share Zhang Mowen’s view

Combat and useful methods bring new industry weather

I come from Yin Sheng China, our Yin Sheng China is a company engaged in Internet interactive integrated marketing company. In fact, today is a great honor for me to listen to the lesson for a day, have not be a student with everyone for a long time. I had a complete useful class from the beginning to the end. Special thanks to the AD Men magazine and teacher Zhang, thank you!

In the fact there are a lot to say, because we are also do the business, and I often talk to our team planning colleagues.  

First, when you do creative strategy, and business you must have one state of mind, “I am the best in the land “, to have this power, strategic and creative. But at the same time, after their things done, there must be another sentence is “I am the worst of the world”. Because a good advertising or marketing, he must first be confident, but sometimes there must be a humble attitude to our industry, we do better than those of the brothers, we are more excellent than the competition brand and our advertisers.

This time, in fact, is a process of emptying oneself. I came here today to learn from a state of mind that set me free. So today, I really can get some views and methods before we reach that point, we also hope that with such a responsibility, after going back, we have learned to absorb some useful knowledge into some power in the process of actual marketing.

Thank you everyone!

Ying Sheng China Beijing company general manager Cai Pufen