首先谢谢勇哥，因为今天是你搭建的这个平台，另外真心地谢谢张老师，谢谢！

我来自山东福牌阿胶，我叫王彬，这次来呢，感受很深，也很获益。那么怎么深呢？因为张老师在我们业界是很闻名，早就是我们心中敬仰的老大哥、敬仰的老师，因为他的创意确确实实给很多企业带来了非常大的实惠。而且我感受最深的是这个“快”。为什么？今天中午吃饭的时候我们也在聊这个话题，我们企业有一款酒，叫阿胶参芪酒，是治疗失眠的，而且还是药准字的酒，我负责这个产品的定位、广告。上午，我在听完我们张老师的课之后，我的广告语就出来了。睡不着说明你虚，为什么？因为我是医生，睡不着一定是虚，怎么办呢？“阿胶参芪酒，就让我睡”，这是勇哥说的，我说是“就让你睡”。这个“就让你”不如“就让我”，“就让我”比较含蓄一点，“就让你”不好批。但是不管是让你睡还是让我睡，我们大家都睡了。这个定位确实是困扰我们很长时间，下课就定了，所以说这个就是学习的魅力。 

另外一个就是“稳准狠”，因为我们企业还有一款产品，叫速溶阿胶颗粒，目前是颠覆整个国内阿胶的产品。大家知道阿胶又是熬啊又是煮啊，但是我那个产品呢，基本是用水一冲就可以了。那么我们广告语今天也出来了。大家都知道女性·经期完了之后要流很多血，这广告语“把失去的补回来”，好不好？所以说“学以致用”，是今天最大的感受。 

人呢，不管在哪里，一定要走出去，一定要去学习。今天特别感谢张老师，谢谢！

山东福胶集团有限公司副总裁 王彬

Fu Pai donkey hide gelatin Wang Xuebing apply creative after lecture

ZMW business school core concept stable and accurate respected

First of all thank you brother Yong, because today is the platform for you to build, also sincerely thank Mr. Zhang, thank you!

I come from Shandong Fu brand donkey hide gelatin, my name is Wang Bin, this time, I feel very deep, and benefit. So how deep is it? Because Mr. Zhang in our industry is very famous, it is our hearts to admire the big brother, respect for the teacher, because his creativity is indeed brought to many enterprises a great deal of benefits. And what I feel most deeply is this "fast"". Why? This noon meal, we are also talking about this topic, our enterprise has a wine, called ”Qijiu” is the treatment of insomnia, but also the medicine wine, I am responsible for the positioning of the product and advertising. In the morning, after I heard our teacher's lesson, my advertisement came out. Can't sleep explain you empty, why? Because I'm a doctor, I can't sleep. It must be empty. What should I do? "Energy-saving, let me sleep," this is brother said, I said "let you sleep". This "let you" is better than "let me", "let me" subtler, "let you" bad batch. But whether you sleep or let me sleep, we all sleep. This location is bothering us for a long time, the class will be decided, so this is the charm of learning.

Another is "stability, accurate, ruthless", because we have a product enterprise, called instant donkey hide gelatin granules, is currently subversion of the entire domestic donkey hide gelatin products. As you know, donkey hide gelatin is boiled and boiled, but what about my product?. So our slogan came out today, too. As we all know, women have a lot of blood to shed after their period is over Therefore, "apply your knowledge" is the biggest feeling today.

People, no matter where, must go out, must go to study. Thank you very much, Teacher Zhang.

Shandong Fujiao Group Co. Ltd Wang Bin