原来我对于全案营销、全案策划有偏见，这里向张老师道个歉！

我为什么这么讲呢，比如我的企业从外面请一个人来帮我策划，我原来一直这么想：你对我的企业又不了解，你对这个行业又不了解，你凭什么帮我做全案，你凭什么给我做建议？比如说我要帮助他，他是一个企业的老板，如果我要帮助他，我必须要对他的企业做非常深入地了解，对于他这个行业做非常深入地了解，我才能够有发言权。所以，我原来认为做全案的都是骗子，我的企业——固象公司，请一个全案公司帮我来做，我说我这个行业你又不懂，我的组织架构、我的人员、我的团队、我的潜在客户你又不懂，你凭什么给我做策划，我觉得还是我比你懂。 

但是，通过这两天的学习、通过我跟张老师的交流、通过张老师的课程，我确实意识到做全案的公司确实有它独到之处，好的全案公司一定是像张老师，像张默闻策划集团一样。张老师对于天能、极白、晾霸，他都会做非常深入地了解。他们会跟他的团队、会跟他的市场部、会跟他的业务员、会跟他的老板、会跟他的各个员工做非常细致地交流，然后他才能够做全案，所以他才能够把天能、极白、晾霸带上来，把这个企业带上高峰。但是我现在请不起张老师做全案，我的公司还很小，等我公司过亿的时候，我一定请张老师。 

另外还要感谢的人是陈老师。陈老师今天跟我讲的那个关于广告与媒体，我原来闻所未闻，真的不知道。陈老师给我上了很好的一课。非常感谢，谢谢！

浙江固象防水技术有限公司总经理 段启全

Guxiang Duanqi let go of prejudice, cooperate, admire Zhang Mowen, do planning, have real skill

Originally, I am biased about the whole case marketing and the whole case plan, I apologize to Teacher Zhang here!

Why do I say this, for example, my business from the outside to ask a person to help me with my plan, I always think so: you have my business and do not understand, you do not understand this industry, what do you help me to do the whole case, what do you do for me? For example, I want to help him, he is a business owner, if I want to help him, I must do a very thorough understanding of his business, he for the industry to do very in-depth understanding, I can have the right to speak. So, I thought to do the whole case are all liars, my business - like solid company, hire a case company to help me to do, I said you do not understand my industry my organization, my staff, my team and I don't know your potential customers. What you gave me to do the planning, I think I know better than you.

However, through these two days of learning, through the communicate and the course with Zhang, I really realized that the case company does have its originality, good case company must be like teacher, like Zhang Mowen planning group. Mr. Zhang knows very well about the Tianneng, Jibai, L-Best, he will do a very deep understand. They will talk to his team, with his marketing department, with his clerk, with his boss, with his staff all very carefully, and then he will be able to do the whole case, so he was able to bring up Tianneng, Jibai, L-Best, bring the enterprise to the peak. But now I can't afford Teacher Zhang do the planning, my company is still very small. When my company making billions of dollars, I'll hire Teacher Zhang.

Another person I want to thank is Teacher Chen. Chen told me about the advertising and media, I have never heard of, I really do not know. Mr. Chen gave me a very good lesson. Thank you very much. Thank you!

Zhejiang solid image Waterproof Technology Co., Ltd. General Manager Duan Qiquan